- We believe you have a right to the finest dental care delivered to you by gentle, caring professionals.
- We believe you should be able to make your own informed choices about your dental treatment.
- We believe you should be able to make these decisions in a safe and caring environment, without pressure, judgement, or fear.
- We do not believe in gimmicky TV and radio advertising designed to deceive the public into thinking the advertiser has some unique, special, or secret talents. In reality these people are usually high priced, high pressure salesmen.
- We believe in scheduling adequate treatment time to devote our full attention to you, to avoid the "assembly line" feeling you might get elsewhere.
- We cherish the confidence you place in us.